The traditional measurement workflow includes: scheduling the appointment, travel to site, client discussion, taking measurements and photos, return to the office, manually transcribing measurements into CAD software, resolving inconsistencies, organizing dozens of photos, and sometimes scheduling a second visit because "the walls don't connect" — plus additional travel, the follow-up meeting, and plan modifications.
This estimate doesn't account for the significant time and reputation damage when plan errors cause complications on-site: redefining the project with the customer, material shortages, budget overruns, schedule reorganization, and customer service management.
Using iMapper improves profitability by reducing measurement-related after-sales issues, saving around $10,000 per year per store in labor time (customer support and technical staff) and material costs. It also saves time on every project by speeding up the measurement phase, accelerating the creation of the "as-built" drawing, eliminating second visits to re-check dimensions, and reducing wasted materials thanks to more accurate cutting and ordering.
Teams benefit from clearer communication and smoother collaboration with installers. The process becomes easier to standardize, which typically means less training effort and lower turnover impact.
On the revenue side, iMapper creates a professional and reassuring experience for customers, helps salespeople stay focused on selling instead of worrying about measurement accuracy, and can drive roughly +3% additional revenue per year per store.
With constraints detected earlier, projects are better scoped and can lead to upsell opportunities rather than costly fixes later — improving customer satisfaction, strengthening online reviews, and supporting better prospect follow-up with fewer back-and-forth cycles.